NIKE GO

An interactive experience that brings girls and boys together on an equal playing field.

The big idea behind this campaign is that sports is the perfect platform to promote equity and equality.

the team

maddie conlu

Account Planner

 

Sage miller

Digital Strategist

Sabrina ionescu

Brand Strategist

 

Zach stirtz

Art Director

Spencer wilhelmy

Media Planner

 

Kyle Fischer

Content Producer

Lead the way with Nike Go.

Voiceover credit: Muffet McGraw.

NikeGoImage.png

The logo

We created a logo that embodies the spirit of what the campaign is all about—sports can and should be used as a platform to create change and push for equality all over the world. The logo includes a basketball and both gender symbols.

Below is the deck that my team and I pitched to Nike’s VP Creative Director and the VP of Nike Women at the World Headquarters in Beaverton, Oregon.

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Murray Athletic Development